chapters all throughout the united states and as well as new zealand, canada, and what we're trying to do is just represent the 9er fan base and get the word out there because we're tired of the little raider nation on the other side of the bay so 9er empire is bigger than a nation so that's how we started it. >> reporter: joe leonor, those are fighting words. you honor the greats, coach bill wall,joe montana, dave wilcox my era from the '70s, ronnie lott, hugh maclainey. you also to be in this you have to take the pledge. >> yes. >> so tell me the pledge. what's the pledge? >> it's what the 9er fan base is all about. >> i pledge my faithfulness to the 9ers and their hall of famers for which they stand, one nation which we cross out because we know who that is, under an empire invisible with five rings soon to be six and domination overall. >> you came up with the pledge yourself? >> yeah. i have a lot of time on my hands. [ laughter ] >> reporter: what do the people in new zealand tell you? are they watching games eight hours later? >> yeah.